Don’t want to lose your customers?
It’s a tough time to have a small business! Shrinking sales and rising COVID costs have many entrepreneurs:
- Waking up in a cold sweat afraid their business can’t survive
- Pouring over financials — without finding anything else they can cut
- Sick with worry about having to lay off employees
In this economy, there’s only one answer that can help the business survive — you have to raise prices. But what will your customers do?
Fortunately, you have a guide. Dr. Marlene Jensen is one of the foremost authorities on pricing, the author of four pricing books. She’s been a price consultant for both large and small companies and taught pricing at two universities. An entrepreneur herself, she also understands small business. She’s been in your shoes, short on time, needing quick, actionable answers.
You won’t find a faster, easier blueprint for raising prices without alienating your customers. Thirteen of the tactics don’t require you do anything else but raise the price — each utilizing a different psychological principle. Others are tactics you can use in negotiations, or with changes in the product, promotion, positioning, packaging, or distribution.
And you get FREE the 1-2-3 PriceChangeModelTM that lets you assess the likely results of your price changes — and whether to respond to a competitor’s change.
You can read a tactic, raise your price, and immediately protect your business. AND you have this “idea book” for any time in the future when you face another pricing decision.