Marlene Jensen is the author of four books on pricing strategy. This expertise comes from four decades of consulting on and testing pricing for various companies, researching pricing (30+ academic papers presented), and teaching pricing.
Previously Jensen was a:
- VP Publisher at CBS
- A consultant on marketing at ABC, Food Network, etc.
- An entrepreneur — with dozens of startups launched
- A professor of marketing and pricing at Lock Haven University (now emeritus).
She is also the author of the consumer book — Everything You Ever Wanted to Know About Aging …but were afraid to ask! This book started with a blog she launched (SeniorDefender.net) in 2017. She was 70 years old and shocked, worried and appalled at this aging stuff she was suddenly facing.
In her “retirement” Jensen continues her blog, offers courses on pricing strategy, and offers free advice to would-be entrepreneurs — through volunteering with SCORE and through her free website Help4Entrepreneurs.com
Sadly, none of the above has prepared her for the onslaught of marketers who now think her daily interests/needs consist solely of hearing aids, wheel chairs, adult diapers, medi-alert buttons, medications, and bath tubs you walk into.
Books on Pricing Strategy
